As I already mentioned, over the past two weeks I’ve been taking part in a competition called Student Apprentice to earn a part time placement at Two Birds One Stone.
Friday arrived: pitch day. The morning began with a press meeting with online student magazine Behind the Spin, I took part in the interview as a contestant and student representative alongside members of the judging panel; Alex Epstein, BBC Apprentice candidate 2010 and Shane Castle, business development manager at King of Shaves and Adam Burns, co-founder of Two Birds. I was very excited and intrigued to take part in this, it was a brilliant experience, insight and practice for me, both on conducting an interview and being the recipient.
Next came the pitches, my team: Early Birds get the Worm, presented third which was probably a slight woe for me personally. I was very excited for the final and looking forward to sharing our campaign ideas until the actual day when I began feeling pretty nervous! I was keeping up to speed as the day progressed via Twitter and the hashtag #StudentApprentice and seeing how high the standard was set made me feel apprehensive, luckily I had every faith in our idea and my team so when our time came to present I decided to just go with it and enjoy the pitch. We received a pretty hard grilling post presentation and managed to spark interesting discussion which looking back now probably gave us an edge as we had the opportunity to give answers and reassurance on any issues the panel could see with our campaign. During feedback comments at the results later in the day we received in my opinion the best compliment I could have wished for, they said what was most apparent from our pitch was our passion for our idea which is really the angle we went for. We decided what the panel were looking for from us as students was creativity and ideas not a business pitch, we all knew our idea by heart from all of the preparation so we didn’t memorise a script we went in there with a clear view of our ideas and discussed them, and it paid off!
The final chunk of the day came that afternoon with results at 5pm, which went amazingly for us with the result we were all hoping to achieve. Early Birds get the Worm are the student apprentice for Two Birds winners, amazing considering there were initially 89 competitors! I for one am extremely eager to get going and learn first hand how to work in PR. Jonny and I will be beginning our placement positions for the company in the Bell Pottinger office whilst Ben gets going with design at Magpie Comms. I’m sure updates will follow. This was also a great chance to network and get to know the panel, the Two Birds team and the other contestants, great fun and overall the whole process was fantastic! It really was the best experience, and brought out the enthusiasm and creativity in all of us.
The Leeds Met TV team oversaw and documented the entire program so I’m sure all teams will gain some great exposure, I can’t wait to see the finished product!
Of course all of the Early Birds were feeling celebratory and enjoyed a bottle of champagne, great start to the weekend!